Sunday, August 28, 2011

Setting Up my Social Media

Today I made a Facebook and Twitter accounts, tweaked the site, created a couple coupons and made a Google store. I embedded the Google store into my Facebook fan landing page, and enticed users to "like" the page for a 20% discount:




I also added some basic plug-ins for my site, like Yoast SEO and Google XML sitemaps. I'm sure I'll add others in the future, right now I am focused on generating fresh content for Google to index that is somewhat related to the hats I am selling.

For shipping I am using the medium flat rate boxes from the USPS. This is how flat rate shipping works; you put something in a box (up to 70 pounds), pay one flat fee and send it anywhere in the US or $10.95.

(It's a better deal than commercial bulk shipping, which requires  $370 in permit fees and a minimim 50 piece shipment per order. Shipping 3 pounds is about $6.50 which is almost half the cost of flat rate boxes. But I don't have the volume fot that just yet.)

Anyways, on the USPS website, you can sign up for an account, (takes minutes) and order up to 500 boxes to your door in 7-10 business days. I was impressed at the efficiency, after trying to deal with the people who work at the post office a few hours before. I ordered 50, which should be enough for the first shipment. The website is about 90% where I want it to be design-wise. I still need to set up a Google Merchant account and a Paypal account as well.

The next week will be focused on SEO. I need to build some quality backlinks if I am going to get to the top of Google.

PS; So what if it's a Saturday night and I'm at home writing a blog I've told no one about? It's not that bad is it?

I'll check back in soon. 

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